Scotland hasn’t done this before. E-Democracy is unprecedented in our nation. And people are very slowly beginning to realise the sheer scale and enormity of what the #NationalSurvey has achieved.
A worldwide shining light for both Democracy and E-Democracy, the harvested data will change the course of history, if it is applied by YES. And that remains to be seen. This small article today is about some of the overview of that potential.
Scotland’s YESSERS have torn up the old rule book, the digital revolution has initiated capability for a future seismic occurrence in connection with any referendum, with accelerated digital revolution at an initiating level 15 or 20 times larger and so much more deeply resonant than the scale of the survey itself.
It doesn’t matter if a referendum is paper, or digital. The digital revolution which will accompany it, will be on a scale never seen before in Scotland. In realising that this is the case, perhaps Westminster’s politicians will then further realise that a traditional referendum cost of £15.85M is a waste of taxpayer cash, the exercise would be mostly pointless, and Scotland should simply be granted Political Autonomy, within the Commonwealth? Scotland can then begin to start emulating the benchmarking successes which we’ve frequently evidenced from our friends in Scandinavia, as we can certainly replicate inspirational Nordic Spirits of Light.
In the 2 weeks following the end of the survey on St Andrew’s Day, we’ve seen recognition aplenty on Twitter, from Catalonia, Quebec, Wales and Ireland in particular, all for most obvious reasons.
The scope of the #NationalSurvey does of course extend massively beyond resolving mass conflict, as the same inherent principles can be used in much smaller contexts. Government institutions, Universities, localised causes for YES movements, the list is endless.
On 6th December 2016 we published an article, which headlined ‘THIS IS NUMBERS GAME OVER. THE INDY WRITING IS NOW ON THE WALL’
It became apparent, over the course of the first 300 readers, there was a completely flawless response. Apart from the guy who simply stated, ‘YAAASSSSS!’
This is what happens when we talk things through on Twitter, before writing an article. Twitter, as we all know, can very quickly rip anything which is factually incorrect, to pieces. So we research first, then we publish! Which is why the 40 articles we’ve penned on E-Democracy are virtually completely flawless in reader response. We write with heartfelt gratitude to everyone who contributes, we speak with a massive respect for our learning process, and we then state the truth. There is, after all, no point in wasting anybody’s time.
300 flawless reader responses then initiates the confidence in being able to despatch to a handful of politicians and media. The latter never really come back to us, as they obviously don’t really know what to say. We are all understandably dealing with something completely new.
Over the last 16 days, we’ve seen an accelerated interest in our Twitter feed, with worldwide relevance, and in specific relation to #BIGDATA – and as a result of that, out of necessity we’ve begun to more fully consider what and how YES campaigns can do with that data!
Before launching any social media campaign, FLESH OUT YOUR PROFILES!
Jayson DeMers is founder and CEO of AudienceBloom, a Seattle-based SEO agency. He’s the author of the ebook, “The Definitive Guide to Marketing Your Business Online.”
- Know your goals and targets.
- Confirm individual responsibilities and checkpoints
- Establish conversion opportunities throughout your site.
- Set up an ongoing blog.
- Flesh out your profiles.
As per previous, and in relation to Facebook:
SCOTLAND’S MASSIVE DIGITAL
The engine of Scotland’s YES campaign now has capability to accelerate within the YES digital team, if including a mix of programmers, web developers, network engineers, data scientists, graphic artists, ad copywriters, and media buyers.
There’s nothing magical about it. These strategies already exist commercially.
Digital YES can firstly become the biggest source of campaign funding, which can then be invested on Facebook advertising.
Here’s how it works:
- Upload the names and email addresses of known #NationalSurvey YESSERS and Soft No’s into the Facebook advertising platform.
- Use Facebook’s ‘Custom Audiences from Customer Lists, and match these YESSERS and Soft No’s with their virtual Facebook profiles.
- With Facebook’s ‘Audience Targeting Options’ feature, ads can be targeted to people based on their Facebook activity, or ‘location and demographics like age, gender and interests. You can even target your ad to people based on what they do off of Facebook’.
- Expand the pool of targeted Facebook users using ‘Lookalike Audiences’, a powerful data tool that automatically finds other people on Facebook with ‘common qualities’ that ‘look like’ known YES supporters.
- Finally, use Facebook’s ‘Brand Lift’ survey capabilities to measure the success of the ads.
YES can also deploy software to optimize the design and messaging of YES Facebook ads. YES can ‘campaign spray’ ads at Facebook users, which will lead to tens of thousands of different webpages, each micro-targeted at a different segment of voters’. The YES digital team can built and generate tend of thousands of distinct pieces of creative content.
There is of course another further strategy, which not surprisingly, is based on the opposite, negative. Instead of expanding the YES electorate, YES Digital can shrink the No electorate, using existing techniques for digitalised voter reversibility.
Content generates leads. The Inbound #Sales Funnel in all scope, is simply remarkable. Even beyond the considerations of: #LeadGeneration #InboudMarketing #ContentMarketing #GrowthHacking
Scotland’s YESSERS now have the ability to put their 1,200 miles of #YESBIGDATA into a digitalised funnel. We highlight that the No side has 11.3 miles of old data.
YES campaigns need to consider 5 Components of #Data Governance.
Plenty of food for thought!!!
And finally, if the above information has made you realise the sheer scale of what Scotland’s #NationalSurvey GOLD DUST #BIGDATA can do, here’s some video footage below which we created to highlight the fact that it actually all happened!!!
If you have a medical condition which worsens from laughing, we advise you not to watch it!!!
Over the course of time, when UK mainstream media really understand the scale and capability of #BIGDATA, that will be when they start writing about it. Until then, our Twitter conversations apparently remain ahead of the curve! 🙂
All best wishes,
FURTHER UPDATE AS AT 12TH MAY 2017
The ICO Information Commissioner’s Office has by all accounts called all UK political parties to a meeting at their HQ this week. New updated guidelines have been released, in relation to #BIGDATA and the use of social media for political campaigning. It is seemingly the case that political parties are now banned from using social media to target voters, unless voters have provided their consent.
Here’s a link for all the related downloads: